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  • Consumer Behavior

Consumer Behavior

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Est. Date: Nov 20, 2025

This textbook discusses basic consumer behavior, research findings, and applied marketing examples.

  • Author(s): Leon G. Schiffman, Leslie Lazar Kanuk
  • Publisher: Prentice Hall
  • Language: en
  • Pages: 672
  • Binding: Paperback
  • Published: 1997
  • Estimated Delivery: Nov 20, 2025
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