Managing Global Customers: An Integrated Approach.

Managing Global Customers: An Integrated Approach

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  • SHUB54201
  • ISBN details

    • ISBN 10: 019922983x
    • ISBN 13: 9780199229833


    Overview

    Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.

    Other Details

    • Publisher: Oxford University Press, Usa
    • Format: Hardcover
    • Edition: 1
    • Date Published: 2007
    • Authors: George S. Yip, Audrey J. Bink