ISBN details
- ISBN 10: 019945616X
- ISBN 13: 9780199456161
Overview
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.Other Details
- Publisher: Oxford University Press
- Authors: Vinnie Jauhari & Kirti Dutta