Services Marketing: Text and Cases, 2nd ed..

Services Marketing: Text and Cases, 2nd ed.

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ISBN details

  • ISBN 10: 019945616X
  • ISBN 13: 9780199456161


Overview

Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

Other Details

  • Publisher: Oxford University Press
  • Authors: Vinnie Jauhari & Kirti Dutta