Managing Retailing: With Updated Content And New Case Studies [paperback] Piyush Kumar Sinha And Dwarika Prasad Uniyal

ISBN details

• ISBN 10: 0199488827
• ISBN 13: 9780199488827

Overview

The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations,examples, exhibits, tables, figures, and case studies.Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents.It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategiesand policies, store loyalty, and technology in retailing.With its comprehensive coverage and approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.

Other Details

• Publisher: Oxford University Press
• Language: En
• Edition: 3
• Pages: 592
• Date Published: 2018
• Authors: Piyush Kumar Sinha And Dwarika Prasad Uniyal