Business To Business Marketing: Relationships, Networks, And Strategies.

Business To Business Marketing: Relationships, Networks, And Strategies

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ISBN details

  • ISBN 10: 0199551685
  • ISBN 13: 9780199551682


Overview

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

Other Details

  • Publisher: Oxford University Press
  • Language: En
  • Edition: 1
  • Pages: 351
  • Date Published: 2010
  • Authors: Nick Ellis