ISBN details
- ISBN 10: 0199593442
- ISBN 13: 9780199593446
Overview
Thirty-two international scholars contribute 28 chapters surveying and synthesizing the current literature on international business. Coverage includes the history and theory of the multinational enterprise (MNE); the political and policy environment; strategies of MNEs; managing various aspects of the MNE, including innovation and information technology, marketing, finance and accounting, culture and human resources, and environmental policy; business systems in Japan, Latin America, China, Pacific Asia, and the transitional economies; the direction of academic research activity; and MNEs and public policy. Annotation c. Book News, Inc.,Portland, OR
Other Details
- Publisher: Oxford University Press
- Edition: 2
- Pages: 880
- Date Published: 2010-10-21
- Authors: Alan M. Rugman