Television Goes Digital.

Television Goes Digital

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ISBN details

  • ISBN 10: 038779977X
  • ISBN 13: 9780387799773


From Jumbotrons In Cyberspace To Multi-dimensional Viewing Experiences, Digital Technology Is Changing Television. This Volume Showcases Insights From Industry Insiders And Researchers From A Variety Of Disciplines, To Explore The Economic, Cultural, Technical, And Policy Implications Of Digital Television. Introduction : The Digital Evolution Of Television / Darcy Gerbarg -- Tv Or Not Tv : Where Video Is Going / Eli Noam -- The New Screen For Video / Jon Gibs -- The End Of Advertising As We Know It / Saul J. Berman [and Others] -- From The Marketers' Perspective : The Interactive Media Situation In Japan / Satoshi Kono -- Adopting Mobile Tv : Technologies Seeking Consumers Seeking Content And Cool / Kas Kalba -- Television Via Satellite / Stephen P. Dulac And John P. Godwin -- Creation And Distribution Of 4 K Content / Laurin Herr -- Is Tv Dead? Consumer Behavior In The Digital Tv Environment And Beyond / Gali Einav And John Carey -- Video On The Internet : The Content Question / Jeffrey A. Hart -- Youtube Changes Everything : The Online Video Revolution / Liz Gannes -- Digital Archiving In The Entertainment And Professional Media Market / Thomas M. Coughlin -- Spectrum Policy And The Public Interest / Ellen P. Goodman -- Cognitive Radios In Television White Spaces / Monisha Ghosh -- Digital Rights And Digital Television / Bill Rosenblatt. Edited By Darcy Gerbarg. Includes Bibliographical References And Index.

Other Details

  • Publisher: Springer-Verlag
  • Language: Eng English
  • Format: Hardcover
  • Edition: 09200th
  • Dimensions: 246 p. : ill., maps, ports. ; 25 cm.
  • Pages: 246
  • Date Published: 2008
  • Authors: Gerbarg, Darcy