Social Media Strategy: Marketing And Advertising In The Consumer Revolution.

Social Media Strategy: Marketing And Advertising In The Consumer Revolution

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ISBN details

  • ISBN 10: 1442251530
  • ISBN 13: 9781442251533


Overview

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

Other Details

  • Publisher: Rowman & Littlefield Publishers
  • Language: Eng
  • Pages: 256
  • Date Published: 2015
  • Authors: Keith A. Quesenberry