Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune. Written for results Practical advice that's easy to implement Start making improvements fast Everything you need Get started immediately using the companion worksheets No jargon Effortless to read No previous knowledge required Inspiring examples Key ideas are brought to life by great case studies Universally applicable The principles work for any product or service, however large the business Concise and skimmable Read a chapter a day on your commute Get what you need, whatever your time limits
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