What do brilliant salespeople know, do and say that makesthem so successful? The world has changed, and businesses need brilliantsalespeople not just to survive but to thrive. The modern buyer has become evenmore sophisticated, intolerant and price sensitive. Today's brilliantsalespeople need to respond and not just react. This updated edition of the best-selling book combines afocus on the core principles, skills and behaviours of brilliant salespeople aswell as new content to meet today's challenges, including: - How to influence more people more of the time - Discovering what your customer really wants - How to build relationships easily and effortlessly - How to sell authentically - Priorities in building your personal brand - The key principles and 'how tos' of social selling - Influencing in today's hybrid world - and much, much more. If you apply what you learn in this new fully updatededition you will be able to differentiate yourself as well as improve yoursales results.
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