Unleash the power of the authentic you. Branding is a key ingredient to business success, but purposely branding yourself to fit in with the expectations of others can be damaging. Brand you will help you discover your true authentic self, understanding the wealth of assets you bring to your world and the value these bring to your career, community and society at large. With the strong core of self-confidence, purpose and resilience this brings, you will be better able to develop, present and promote your brand. Present yourself to the world with authenticity; Align your professional and personal life with your brand; Attract peaople who are in need of your unique talents and values; Develop your brand offline and online. This edition provides new chapters and exercises focussing on authenticity in peronal brand development and promotion, bringing the book up-to-date with societal priorities and cultural changes.
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