For courses in selling. Cutting-edge personal selling techniques to succeed in today's competitive business world Selling Today helps students understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of "learn by doing" materials of any personal selling text, Selling Today offers a wealth of tools to help students develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares students to succeed as members of a new generation of sales professionals.
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