"Takes a current, vibrant, and exciting in-depth look at sport marketing trends today. Created from the insights of sport experts, this comprehensive text explores fresh concepts and topics surrounding sport marketing with reader-friendly examples specifically drawn from the world of sports. The authors connect sport industry-specific content with current issues and trends and provide readers with a balance between theory and practice. This book is especially suited for advanced undergraduate and graduate students studying sport marketing within business- or education-focused courses and a must for students seeking an overview of sport marketing principles within sport, recreation, or leisure studies programs. The Principles of Sport Marketing will provide excellent direction and guidance for the sport and recreation marketing manager and will help professionally prepare readers in their pursuit of best practices"--Page 4 of cover.
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