• Marketing Management A Strategic Decision-making Approach

Marketing Management A Strategic Decision-making Approach

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Est. Date: Nov 14, 2025

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

  • Author(s): John Walker Mullins, Orville C. Walker, Harper W. Boyd
  • Publisher: McGraw-Hill
  • Language: en
  • Pages: 533
  • Binding: Paperback
  • Edition: 6
  • Published: 2008
  • Dimensions: Height: 8.999982 Inches, Length: 7.999984 Inches, Weight: 2.08116375328 Pounds, Width: 0.799211 Inches
  • Estimated Delivery: Nov 14, 2025
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