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  • Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

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Est. Date: Nov 11, 2025

Focusing on the strategic management of technology and innovation, this text combines text and cases. It features Harvard cases together with a section on developing new products and new business.

  • Author(s): Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright
  • Publisher: Irwin
  • Language: en
  • Pages: 923
  • Binding: Paperback
  • Edition: International 2 Revised ed
  • Published: 1996
  • Dimensions: Weight: 4.0124131684 Pounds
  • Estimated Delivery: Nov 11, 2025
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