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  • Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)

Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)

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Est. Date: Nov 16, 2025

* This book is in LIKE NEW condition. Cover shows very little shelf or handling wear. * The spine and pages are tight, with NO WRITING, CREASES OR TEARS. * KERRCO is committed to 100% customer satisfaction. As always, THANK YOU!

  • Author(s): Michael Belch George Belch
  • Publisher: McGraw-Hill Education (ISE Editi
  • Language: en
  • Pages: 800
  • Binding: Paperback
  • Edition: 4Rev Ed
  • Published: 1997
  • Dimensions: Weight: 3.4833037396 Pounds
  • Estimated Delivery: Nov 16, 2025
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