'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
- Author(s): William F. Arens, Michael F. Weigold, Christian Arens
- Publisher: McGraw-Hill Higher Education
- Language: en
- Pages: 774
- Binding: Paperback
- Edition: 13th Revised edition
- Published: 2011
- Dimensions: Height: 10.799191 Inches, Length: 8.499983 Inches, Weight: 2.3258768641 pounds, Width: 0.700786 Inches
- Estimated Delivery: Nov 13, 2025
