Business Marketing Connecting Strategy, Relationships, and Learning
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Est. Date: Nov 13, 2025
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
- Author(s): F. Robert Dwyer, John F. Tanner
- Publisher: McGraw-Hill
- Language: en
- Pages: 705
- Binding: Hardcover
- Edition: 2nd
- Published: 2002
- Dimensions: Height: 10 Inches, Length: 8.4 Inches, Weight: 3.24299987402 Pounds, Width: 1.33 Inches
- Estimated Delivery: Nov 13, 2025
