Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
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Est. Date: Nov 14, 2025
The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
- Author(s): Jr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche
- Publisher: McGraw-Hill/Irwin
- Language: en
- Pages: 576
- Binding: Misc. Supplies
- Edition: 4
- Published: 2001-04-15
- Dimensions: Height: 9.9 Inches, Length: 8 Inches, Weight: 2.4140617689 Pounds, Width: 0.9 Inches
- Estimated Delivery: Nov 14, 2025
