For Introduction to Business courses. One of the most comprehensive yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business further enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.
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