The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
- Author(s): Gerry Johnson, Kevan Scholes
- Publisher: Prentice Hall Europe
- Language: en
- Pages: 972
- Binding: Paperback
- Edition: Subsequent
- Published: 1999
- Dimensions: Height: 9.68502 Inches, Length: 7.4803 Inches, Weight: 3.67951515278 Pounds, Width: 1.5748 Inches
- Estimated Delivery: Nov 14, 2025
