Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experiential Exercises, and now incorporates the most up-to-date compilation of real-world company cases ever assembled in a business policy book. It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology - and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 7th Edition features include the latest strategic management research and practices, plus hundreds of new examples throughout.
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