Case version of David, Strategic Management Concepts/Cases, 8/e.*A new mix of cases: Balanced among service and manufacturing companies, e-commerce companies, small businesses, not-for-profits, international companies - all organized conveniently by industry. *13 new cases appearing exclusively in this text: E*Trade, E-Bay, Amazon.com, First Union Corporation, Wachovia Corporation, Conwood Tobacco Company, Lockheed Martin Corporation, Compaq Computer Company, Research in Motion (RIM), Inc., Quorum Health Group Investors (QHGI), Readers Digest, Reebok International Ltd.
Be the first to review this book!