Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
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Est. Date: Nov 29, 2025
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
- Author(s): Stefan Schwarzkopf, Rainer Gries
- Publisher: Palgrave Macmillan
- Language: en
- Pages: 305
- Binding: Hardcover
- Edition: 2010
- Published: 2010-08-20
- Dimensions: Height: 9 Inches, Length: 6 Inches, Weight: 1.1353806493 Pounds, Width: 1 Inches
- Estimated Delivery: Nov 29, 2025
