Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Est. Date: Nov 28, 2025
Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.
- Author(s): V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
- Publisher: Richard d Irwin
- Language: en
- Pages: 192
- Binding: Paperback
- Edition: 1
- Published: 1995-01-05
- Dimensions: Height: 9.25 Inches, Length: 7.5 Inches, Weight: 1.3007273458 Pounds, Width: 0.5 Inches
- Estimated Delivery: Nov 28, 2025
