Corporate Financial Reporting and Analysis Text and Cases
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Est. Date: Nov 28, 2025
CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
- Author(s): David F. Hawkins
- Publisher: Irwin/McGraw-Hill
- Language: en
- Pages: 924
- Binding: Hardcover
- Edition: 7th Bk&Dk
- Published: 1998
- Dimensions: Height: 10.5 Inches, Length: 1.25 Inches, Weight: 3.5714886444 Pounds, Width: 8.5 Inches
- Estimated Delivery: Nov 28, 2025
