Marketing Management: Knowledge and Skills
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Est. Date: Nov 28, 2025
This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length.
- Author(s): J. Paul Peter, James H. Donnelly
- Publisher: Richard d Irwin
- Language: en
- Pages: 928
- Binding: Hardcover
- Edition: 5th
- Published: 1998
- Dimensions: Height: 9.76376 Inches, Length: 1.49606 Inches, Weight: 3.8139971326 Pounds, Width: 8.50392 Inches
- Estimated Delivery: Nov 28, 2025
