A readable basic handbook providing instructions on planning exhibitions, for owners and managers of small to medium-sized businesses, as well as marketing and sales managers and directors. Contains chapters on aspects such as types of exhibitions, budgeting, and using specialists. Includes chapter summaries, checklists, and sample forms and contracts, plus lists of exhibition organizers and services. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR
Be the first to review this book!
