This book looks into the new and challenging market that is starting to develop on the world wide network. It takes the new market scene as the starting point and reasons about what this market will look like, what companies have to do to be successful, how organizations have to find new ways of working to take advantage of new possibilities, and how individuals have to act to stay in the future job market. The book is a guide to the new transparent society that explains not just what it will look like, but also how this potential threat can be turned into a key competitive tool for companies and for individuals.
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