This text places the study of managerial economics firmly in a European context. Managerial Economics offers a lively and readable account of how economic theory can be used to make effective business decisions. With numerous case studies and examples, it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business.Managerial Economics is an excellent course text for business and economics undergraduates, as well as MBA students, taking a course in managerial economics.
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