Managing Cultural Joint Ventures An Identity-Image View
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Est. Date: Nov 28, 2025
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
- Author(s): Tanja Johansson, Annukka Jyrämä, Kaari Kiitsak-Prikk
- Publisher: Routledge
- Language: en
- Pages: 130
- Binding: Hardcover
- Edition: 1
- Published: 2022-09-05
- Dimensions: Height: 8.499983 Inches, Length: 5.499989 Inches, Weight: 0.9259415004 Pounds, Width: 0.51 Inches
- Estimated Delivery: Nov 28, 2025