"The book sets out to inform a broad range of specialist and business professionals working in medicine and healthcare how creative thinking and design concepts can be used to innovate processes to ultimate provide an enhanced patient experience. It will outline these concepts as a primary means to identify, clarify and resolve some of the great and global challenges in healthcare related to optimum use of technology, healthcare delivery, process improvement and enhancement. It will demonstrate by example how some challenges from healthcare and other industries were resolved and can be faced based on referenced cases and examples including from the authors' own experiences. It will also emphasize the value of learning from failure and from mistakes. For the reader who already has a leaning towards unconventional approaches to solving healthcare problems, it will provide alternative approaches to optimizing team inputs and demonstrate smart ways to engage a wider network of contributors. It will be an ideal resource for all working in medicine and healthcare, from managers, nurses, doctors, administrators, executives, and allied health professionals to medical engineers, medical physicists, medical scientists and medical product developers"--
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