The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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Est. Date: Nov 30, 2025
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
- Author(s): Helen Katz
- Publisher: Routledge
- Language: en
- Pages: 228
- Binding: Paperback
- Edition: 8
- Published: 2022
- Dimensions: Height: 8.75 Inches, Length: 5.75 Inches, Weight: 0.3527396192 Pounds, Width: 0.5 Inches
- Estimated Delivery: Nov 30, 2025
