Creating Value with Data Analytics in Marketing Mastering Data Science
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Est. Date: Dec 1, 2025
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
- Author(s): Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
- Publisher: Routledge, Taylor & Francis Group
- Language: en
- Pages: 314
- Binding: Paperback
- Edition: 2
- Published: 2021-10
- Dimensions: Height: 9.68502 Inches, Length: 6.85038 Inches, Weight: 1.46827866492 Pounds, Width: 0.76 Inches
- Estimated Delivery: Dec 1, 2025
