• The Routledge Companion to Non-market Strategy

The Routledge Companion to Non-market Strategy

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Est. Date: Dec 2, 2025

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

  • Author(s): Thomas C. Lawton, Tazeeb Rajwani
  • Publisher: Routledge, Taylor & Francis Group
  • Language: en
  • Pages: 426
  • Binding: Hardcover
  • Edition: 1
  • Published: 2015
  • Dimensions: Height: 10 Inches, Length: 7.5 Inches, Weight: 2.05470828184 Pounds, Width: 1.25 Inches
  • Estimated Delivery: Dec 2, 2025
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