One of the hottest trends in pop culture, Second Life(R), is a virtual, 3-D "world" that exists on the Internet. Populated by tens of millions of users, Second Life(R) is an opportunity to network with others, buy and sell products and services using real currency, and advertise your brand in a thriving, receptive environment. A comprehensive, in-depth guide to conducting business in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life(R) Virtual World will ensure you make best use of the site. With relevant examples--from IBM creating a collaborative virtual workspace, to start-up companies selling virtual goods, to Princeton University offering Second Life(R) classrooms --you'll learn how to use Second Life(R) to: formulate a successful business plan create and maintain a virtual world presence for yourself and your business generate buzz through promotions and advertisements sell your products and services to a new realm of customers expand relationships with colleagues and clients understand Netiquette and codes of conduct for doing business in the virtual world conduct meetings, conferences, and training seminars in Second Life(R) Filled with proven tips and techniques, this is the one book that reveals the best ways to make money using the hottest space online. Sue Martin Mahar is a respected resident of Second Life(R) and a freelance writer. Jay Mahar is an innovative technology expert with valuable skills in 3-D building and design, marketing, social networking, web infrastructure, and project management. Jay is often the person people turn to for business building advice in both real life and Second Life(R). Jay and Sue Mahar live in West Orange, New Jersey. Advance Praise for The Unofficial Guide to Building Your Business in the Second Life(R) Virtual World: "The Mahars have written a very useful guide to conducting business in an astonishing new commercial frontier. Those unfamiliar with Second Life(R) will find the book a gentle introduction, sprinkled with good advice, colorful examples, and fascinating people. Experienced Second Life(R) residents will also find it a valuable read--I have been studying busi-nesses in Second Life(R) for two years, and running my own for almost as long, but I frequently found myself saying 'I didn't know that' and 'I should do that.'" -- Robert Bloomfield, Nicholas H. Noyes Professor of Management, Johnson Graduate School of Management, Cornell University; Founder, Host, and Editor-in-Chief, Metanomics "In this sensible, easy-to-read guide, the Mahars cut through the hype and get to the point about what is realistic in the virtual world with clear explanations and examples that will help anyone better utilize and leverage Second Life(R)." -- Aliza Sherman, Cybergrrl Oh in Second Life(R); author of Streetwise eCommerce "With a wide and often contradictory stream of reports, news, and opinion on what works and doesn't work in Second Life(R), it's good to have a book that addresses conducting business in enough depth. Because of its focus, this book is a great resource." -- Steve Nelson, EVP, Clear Ink "A very useful guidebook about how to conduct business on the three-dimensional Internet." -- Mark Guan, Media Relations Manager, IBM
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