Cultural Mediation for Museums Driving Audience Engagement
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Est. Date: Jan 2, 2026
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
- Author(s): Michela Addis, Isabella De Stefano, Valeria Guerrisi
- Publisher: Routledge
- Language: en
- Pages: 96
- Binding: Hardcover
- Edition: 1
- Published: 2023
- Dimensions: Height: 8.499983 Inches, Length: 5.499989 Inches, Weight: 0.881849048 Pounds, Width: 0.46 Inches
- Estimated Delivery: Jan 2, 2026