Webworks: Advertising

From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and moreInteractive strategies and media tactics for Web ad campaigns large and small