The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. About The Author: Carmine Gallo is a communications coach for the world?s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com Table of Contents Acknowledgments Introduction: What the World Needs Now Is More Jobs?Steve Jobs CHAPTER 1 What Would Steve Do? PRINCIPLE 1 Do What You Love CHAPTER 2 Follow Your Heart CHAPTER 3 Think Differently About Your Career PRINCIPLE 2 Put a Dent in the Universe CHAPTER 4 Inspire Evangelists CHAPTER 5 Think Differently About Your Vision PRINCIPLE 3 Kick-Start Your Brain CHAPTER 6 Seek Out New Experiences CHAPTER 7 Think Differently About How You Think PRINCIPLE 4 Sell Dreams, Not Products CHAPTER 8 See Genius in Their C