The videos were developed specifically for use with the 5th ed. of : "Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch. They contain over 400 television and radio commercials which are examples of creative advertising and can be used to help explain a particular concept or principle discussed in the text.
| ISBN-13: | 9780071180269 |
| ISBN-10: | 0071180265 |
| Publisher: | Irwin/McGraw-Hill |
| Publication date: | 2001 |
| Edition description: | 5th edition |
| Pages: | 795 |
| Author: | George Edward Belch, George Eugene Belch, Michael A. Belch |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
