Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
| ISBN-13: | 9780071276153 |
| ISBN-10: | 0071276157 |
| Publisher: | McGraw-Hill |
| Publication date: | 2009 |
| Edition description: | 5Rev Ed |
| Pages: | 313 |
| Product dimensions: | Height: 9.1728163 Inches, Length: 7.36219 Inches, Weight: 1.12876678144 Pounds, Width: 0.4720463 Inches |
| Author: | Paul A. Argenti |
| Language: | en |
| Binding: | Paperback |
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