Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
| ISBN-13: | 9780071289221 |
| ISBN-10: | 0071289224 |
| Publisher: | McGraw-Hill |
| Publication date: | 2011 |
| Pages: | 761 |
| Author: | Donald R. Cooper, Pamela S. Schindler |
| Language: | en |
| Binding: | Paperback |
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