CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
| ISBN-13: | 9780071318389 |
| ISBN-10: | 0071318380 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2013 |
| Edition description: | 14th |
| Pages: | 736 |
| Product dimensions: | Height: 10.901553 Inches, Length: 8.999982 Inches, Weight: 3.31575242048 Pounds, Width: 0.999998 Inches |
| Author: | William F. Arens, Michael F. Weigold, Christian Arens |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
