New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
| ISBN-13: | 9780072961447 |
| ISBN-10: | 0072961449 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2005-01-11 |
| Edition description: | 8 |
| Pages: | 560 |
| Product dimensions: | Height: 9.25 Inches, Length: 7.5 Inches, Weight: 2.18037177118 Pounds, Width: 1.25 Inches |
| Author: | Crawford,C. Merle, Di Benedetto,C. Anthony |
| Language: | en |
| Binding: | Hardcover |
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