Provides a treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. This work features modern concepts illustrated by relevant, and teachable cases. The case selections emphasize variety, currency, and familiar company names.
| ISBN-13: | 9780073267203 |
| ISBN-10: | 0073267201 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2006 |
| Edition description: | 3 |
| Pages: | 984 |
| Product dimensions: | Height: 10.25 Inches, Length: 8.25 Inches, Weight: 4.45 Pounds, Width: 1.5 Inches |
| Author: | Gregory G. Dess, G. T. Tom Lumpkin, G. T. Lumpkin, Alan B. Eisner, Alan Eisner |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
Be the first to review this book!
