BDT takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the ‘why’ to business students without boring them with the ‘how’.The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences.
| ISBN-13: | 9780073323060 |
| ISBN-10: | 0073323063 |
| Publisher: | McGraw-Hill Irwin |
| Publication date: | 2008 |
| Edition description: | 2 |
| Pages: | 610 |
| Product dimensions: | Height: 11 Inches, Length: 8 Inches, Weight: 3.60014873846 Pounds, Width: 1.2 Inches |
| Author: | Stephen Haag, Paige Baltzan, Amy Phillips |
| Language: | en |
| Binding: | Hardcover |
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