Intended as a daily reference, this handbook provides advertising managers with step-by-step guidelines for advertising management success. Included are plans, samples, checklists, techniques and guidelines.
| ISBN-13: | 9780130073457 |
| ISBN-10: | 0130073458 |
| Publisher: | Prentice Hall |
| Publication date: | 1993 |
| Edition description: | 1 |
| Pages: | 800 |
| Product dimensions: | Height: 9.75 Inches, Length: 2.5 Inches, Weight: 3.80076939688 Pounds, Width: 7.75 Inches |
| Author: | Robert W. Bly |
| Language: | en |
| Binding: | Hardcover |
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