(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.
| ISBN-13: | 9780130322647 |
| ISBN-10: | 0130322644 |
| Publisher: | Prentice Hall |
| Publication date: | 1998-01-15 |
| Edition description: | Subsequent |
| Pages: | 686 |
| Product dimensions: | Height: 10.75 Inches, Length: 8.75 Inches, Weight: 3.12835949778 Pounds, Width: 1.5 Inches |
| Author: | George H. Bodnar, William S. Hopwood |
| Language: | en |
| Binding: | Hardcover |
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