For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.
| ISBN-13: | 9780130374745 |
| ISBN-10: | 0130374741 |
| Publisher: | Prentice Hall |
| Publication date: | 1995 |
| Edition description: | Subsequent |
| Pages: | 461 |
| Product dimensions: | Height: 9.25 Inches, Length: 7.25 Inches, Weight: 1.50134800422 Pounds, Width: 0.75 Inches |
| Author: | Jean-Pierre Jeannet |
| Language: | en |
| Binding: | Paperback |
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