Case version of David, Strategic Management Concepts/Cases, 8/e.*A new mix of cases: Balanced among service and manufacturing companies, e-commerce companies, small businesses, not-for-profits, international companies - all organized conveniently by industry. *13 new cases appearing exclusively in this text: E*Trade, E-Bay, Amazon.com, First Union Corporation, Wachovia Corporation, Conwood Tobacco Company, Lockheed Martin Corporation, Compaq Computer Company, Research in Motion (RIM), Inc., Quorum Health Group Investors (QHGI), Readers Digest, Reebok International Ltd.
| ISBN-13: | 9780130879028 |
| ISBN-10: | 0130879029 |
| Publisher: | Prentice Hall |
| Publication date: | 2001 |
| Edition description: | 1 |
| Pages: | 432 |
| Product dimensions: | Height: 10 Inches, Length: 7.6 Inches, Weight: 2.7116858226 Pounds, Width: 1.1 Inches |
| Author: | Fred R. David |
| Language: | en |
| Binding: | Paperback |
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